15 JUN 2018

Dentsu Aegis Network forecasts Australian advertising spend to grow by 2.8% in 2018

Leading advertising and digital communications group Dentsu Aegis Network today released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. 

14 JUN 2018

Dentsu Aegis Network leads market with introduction of people-based marketing platform M1 in Australia

Dentsu Aegis Network is the first communications group in Australia to develop a true people-based digital advertising solution with today’s announcement that M1 will soon launch locally. 

08 JUN 2018

MKTG partners with Ministry of Sport

MKTG, Dentsu Aegis Network’s sports and lifestyle operations business, today announces its partnership with Australia’s newest digital sporting hub, The Ministry of Sport (MOS).

07 JUN 2018

Cox Inall Change, part of the BWM Dentsu Group, creates a bold new campaign for Bowel Cancer Australia

Cox Inall Change, Australia’s leading behavioural change communications agency, has led a Dentsu Aegis Network agency collaboration delivering a high-impact, integrated campaign for Bowel Cancer Awareness Month. 

01 JUN 2018

WiTH Collective celebrates 'World No Nagging Day' for Pfizer

The Sydney office of WiTH Collective has launched an integrated campaign urging non-smokers to show empathy towards smokers who are to trying to quit, by encouraging them to seek help from their GP on ‘World No Nagging Day’ – a day created to encourage non-smokers to offer support instead of judgement.

30 MAY 2018

The SONOS One with voice control comes to life with vibrant 3D street artwork in Melbourne

SONOS Australia has partnered with Dentsu Aegis Network agencies, Posterscope and Vizeum, to mark the launch of its first voice-activated speaker, Sonos One, with a new integrated campaign inspired by the unique illustrations of Tokyo-based creative genius, Karan Singh.

25 MAY 18

The Story Lab inspires time-poor cooks with content series for Philips

The Story Lab has launched Philips’ new Deluxe All-in-One cooker with a five-part content series that inspires time-poor cooks to mix up their dinner routines.

16 MAY 2018

Dentsu Aegis Network New Zealand appoints Stevie Weber to new Group Head of Insight role

Dentsu Aegis Network (DAN) New Zealand has added further capability to its strategy team with the appointment of Stevie Weber as Group Head of Insight – a newly created position designed to meet the growing needs of the Group.

14 MAY 2018

Dentsu Aegis Network’s One Day for Change Returns, Supporting More Than 40 Charities Across Australia and New Zealand

Dentsu Aegis Network held its annual volunteer initiative, One Day for Change, for the fifth consecutive year, on Friday 11^th May. In Australia and New Zealand, staff volunteered their time to support more than 40 different charity organisations. 

14 MAY 2018

Columbus, a Merkle Company promotes Mitchell McBeath to National Managing Director

Data-driven marketing agency, Columbus, a Merkle Company, has promoted Mitchell McBeath to National Managing Director. McBeath has been with Columbus for five years, most recently as General Manager of NSW & QLD. 

11 May 2018

One Day for Change 2018

Today marks the launch of One Day for Change for 2018, where all employees in Asia Pacific are encouraged to give up one day of their time to support a cause or charity in their communities.

11 May 2018

FFA and MKTG Australia launch FFA Media Powered by MKTG

Football Federation Australia (FFA), and Dentsu Aegis Network sports and lifestyle marketing and operations business, MKTG, today announce the launch of FFA Media Powered by MKTG.

10 May 2018

The Story Lab supports Cadbury in launching Share the Taste campaign for Cadbury partnership with MasterChef Australia

The Story Lab, Dentsu Aegis Network’s premium entertainment content business, has partnered with Cadbury and Network Ten to bring to life the brand’s involvement with MasterChef Australia Season 10.  

05 MAY 2018

Soap joins Isobar, bringing together two of Australia’s leading Digital Transformation Agencies

Dentsu Aegis Network today announces that Soap Creative will merge into Isobar Australia, forming a powerhouse agency dedicated to transforming businesses, brands and people’s lives with the creative use of digital.

24 APR 2018

Haystac Sydney goes from strength to strength with new wins and appointments

Haystac Sydney has rounded out the first quarter of 2018 with a raft of new business wins, and additions to its team.

20 APR 2018

New Innovation in AFL: MKTG integrates Telstra Tracker data into LED signage

For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and Dentsu Aegis Network sports and lifestyle marketing and operations business, MKTG.

18 APR 2018

Carat New Zealand reinforces capability with two senior hires

In a move that reflects both the continued momentum and direction of the agency, Carat New Zealand has welcomed two senior strategic hires to the business – Chrissy Rajala and Silvia Kusic.

17 APR 2018

Columbus, a Merkle Company shows strength in market with nine client wins and two senior appointments.

Following the launch of Merkle in the Australian market in March, Columbus, a Merkle Company has secured nine new clients in three months including Macquarie University, Event Hospitality & Entertainment Limited and Hi Pages. 

16 APR 2018

BWM Dentsu & Haystac launch groundbreaking voice cloning program 'Project Revoice' for people with Motor Neuron Disease (ALS)

BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia. 

04 APR 2018

Isobar's Cat VR powers game changing content for Australian Zoos

Isobar Australia has proven its credentials as one of Fast Company’s Top 10 Most Innovative Companies in AR/VR, launching the world’s first Cat VR in partnership with Zoos Victoria and the RSPCA.

26 MAR 2018

The Story Lab strengthens Content Partnerships capability with appointment of Jayde Walker

The Story Lab, Dentsu Aegis Network’s premium entertainment content business, has appointed Jayde Walker as Group Content Partnerships Director in Melbourne. Leading the Partnerships and Sponsorship team, Jayde’s focus will be on creating ambitious media-led content partnerships that deliver business value for clients. 

23 MAR 2018

Posterscope launches dynamic out-of-home digital campaign for Formula 1 2018 Rolex Australian Grand Prix

Out-of-Home specialist agency Posterscope has deployed Liveposter to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne, launching a campaign featuring a dynamic countdown and final results to be displayed across multiple out-of-home sites. 

21 MAR 2018

Happy 21st Show to Cox Inall

This year marks the 21st time Cox Inall Communications has saddled up to help The Sydney Royal Easter Show tell the story of agriculture and rural communities to New South Wales. 

19 MAR 2018

Global performance marketing agency Merkle launches in Australia

Merkle, a leading technology-enabled, data-driven performance marketing agency, today launches in Australia, with Dentsu Aegis Network agency Columbus becoming Columbus, a Merkle Company. Columbus’ team of nearly 100 performance, experience and data marketing experts add immediate and significant scale to Merkle in the local market. 

14 MAR 2018

Accordant joins the Isobar Australia Group, boosting Group's end-to-end digital transformation offering

Following the acquisition of leading data-driven customer experience agency Accordant in May 2017, Dentsu Aegis Network today announces that Accordant will be joining the Isobar Group Australia & New Zealand, becoming “Accordant, Linked by Isobar.”

14 MAR 2018

Dentsu Aegis Network builds on investment and digital capability with senior appointments

Dentsu Aegis Network (DAN) New Zealand has announced two senior appointments to its investment and programmatic team, driven by a strong period of growth for the business.

09 MAR 2018

How to find your own personal ‘gender equality’

If I could give just one piece of advice to anyone fresh to the industry, it would be to find yourself two sponsors, one female and one male. Two people you respect. Different. Unique. 

09 MAR 2018

Lessons from Indigenous women: Let’s create with, not for

On International Women’s Day, I look to my cultural leaders for inspiration. Not just for what they have achieved professionally, but for the practices and values they are driven by to get there.

05 MAR 2018

International Women’s Day 2018

For International Women’s Day 2018 we asked our people what they can do to power equality within the business.

26 FEB 2018

Vizeum appointed Macquarie University’s marketing communications agency

Vizeum’s year is getting off to a winning start, with the news that it has been appointed Macquarie University’s marketing communications agency of choice. 

23 FEB 2018

The Search Factory rebrands, launching iProspect in Brisbane

Leading performance and data agency, iProspect today announces that The Search Factory, which was acquired by Dentsu Aegis Network in June 2016, will rebrand to iProspect in Brisbane.

23 FEB 2018

Wizards of Oz

There still seems to be some confusion over what exactly programmatic TV is, but by deconstructing the barriers between linear and IP-delivered, and allowing variants to sit together within the same ecosystem, Australia may well be showing the world just how things should be done.

22 FEB 2018

Isobar launches ground-breaking virtual reality documentary Carriberrie

Digital agency Isobar has partnered with director and producer Dominic Allen to create Carriberrie, a ground-breaking virtual reality (VR) film celebrating the depth and diversity of Indigenous dance, music and song. 

12 FEB 2018

dentsu X appoints Angela Tangas as National Managing Director

dentsu X today announces the appointment of Angela Tangas to the role of National Managing Director, following an extensive global executive search. Angela assumes her new role from Monday 5 March. 

12 FEB 2018

Posterscope help the TAC increase relevance for mobile drug testing using Liveposter platform

Out-of-Home specialist agency Posterscope have deployed Liveposter to help the Transport Accident Commision (TAC) roll-out a dynamic Digital-Out-of-Home campaign as part of TAC’s Drug Driving campaign. 

09 FEB 2018

iProspect builds data capability with key senior appointment

Leading performance and data agency, iProspect, has welcomed Tom White to the role of General Manager, Data Intelligence, ANZ.

07 FEB 2018

Isobar, OMD and Roadshow launch interactive Tomb Raider campaign

To celebrate the upcoming Australian Release of Tomb Raider—starring Alicia Vikander— OMD, Isobar and Roadshow Films invite Australians to take part in Raid The Tomb, where they will walk into Lara Croft’s shoes, solve puzzles and uncover a hidden tomb for their chance to win a Cape Town adventure for two.

05 FEB 2018

Start-up Business of Baby wins Dentsu Aegis Network idea incubator, Brainbox

Business of Baby has taken out Dentsu Aegis Network’s (DAN) in-house idea incubator competition, Brainbox, winning a $100,000 investment from the Group at the annual Brainbox Pitch Night on Friday night.

02 FEB 2018

Carat New Zealand starts 2018 at the top, with No. 1 Media Agency ranking in new business league

Carat has been named the leading media agency in New Zealand when it comes to new business wins for 2017, according to R3.

30 JAN 2018

The End of Pro-bono? Creating the world of tomorrow with Isobar Good

Today, Isobar launches Isobar Good - a division of their business dedicated to societal impact work, partnering with organisations to transform their products, services and strategies for a better future.

22 JAN 2018

Columbus wins Agency of the Year in Google’s inaugural Performance Honours Awards

Google launched the Performance Honours Program in March 2017 to recognise the achievements of the best Performance marketing agencies across Australia and New Zealand. More than 20 companies entered the competition in its inaugural year. 

19 JAN 2018

Posterscope Australia appoints Shaun Harmor as Group Business Director

Posterscope welcomes Shaun Harmor to the Melbourne team as Group Business Director.

Reporting to David Campbell, National General Manager, Shaun joins the national leadership team and assumes responsibility for driving the pioneering and service delivery in the Melbourne market. 

18 JAN 2018

The Story Lab and Carat unlock instant rewards for beachgoers with Mastercard

Dentsu Aegis Network agencies, The Story Lab and Carat have partnered with Pedestrian.TV to unlock instant rewards for beachgoers in a series of pop-up activations for Mastercard Debit Rewards. 

12 JAN 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.

20 DEC 2017

The best of Dentsu Aegis Network ANZ in 2017

Watch it now

11 DEC 2017

Future Focus 2018: The New Machine Rules

To succeed in an increasingly complex digital economy, it is more vital than ever to be driven by a mindset that is inspired by the future, delivered today. Marketers must ensure their capabilities, solutions, and relationships are data informed and technology enabled in order to deliver better business outcomes. 

08 DEC 2017

Vizeum continues growth with Partridge Jewellers win & Business Director appointment

Vizeum’s recent momentum continues with the announcement of a prestigious new client and significant senior appointment.

07 DEC 2017

Vodka Cruiser launches second VCTV series with The Story Lab

Following the significant success of VCTV by Vodka Cruiser in 2016, Asahi Premium Beverages, The Story Lab and Vizeum have teamed up again for a second season of their award-winning, category-first and globally recognised Facebook show.

07 DEC 2017

MKTG introduces Isaac

Isaac is a proximity sensor that Lifestyle Marketing Agency, MKTG New Zealand, has been trialing with key clients over the past year, and will be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.

07 DEC 2017

MKTG and Perceptual Engineering unite to humanize 2018

Lifestyle marketing agency MKTG, and creative technology team, Perceptual Engineering hosted an experiential future think event for clients over breakfast yesterday.

06 DEC 2017

Amplifi appoints Chief Commercial Officer

Dentsu Aegis Network today announces the promotion of Alex Pekish to the newly created role of Chief Commercial Officer, Amplifi.

06 DEC 2017

WiTH Collective - Linked by Isobar, Launches ‘Unite for the Reef’ Campaign renames colours of the Great Barrier Reef after the citizens protecting it

The Great Barrier Reef is under threat – and WiTH Collective, part of Isobar Australia Group, has launched a social movement today, with Citizens of the Great Barrier Reef. 

05 DEC 2017

dentsu X promotes Michelle Nagle to Head of Government Strategy

dentsu X today announces the promotion of Michelle Nagle to the role of Head of Government Strategy, effective immediately.

04 DEC 2017

Haystac Sydney announces new business wins

Haystac Sydney today announces a number of new business wins, with the agency adding Toys “R” Us, HBO and Oracle NZ to its client roster.

30 NOV 2017

Movember Fights for the Right to Grow

This year’s Movember campaign was proudly grown by The Dentsu Aegis Network. BC&F Dentsu, Carat, MKTG and Amnet created ‘The Right to Grow’ targeting High Schools with clean shave rules.

23 NOV 2017

Dentsu Aegis Network agencies collaborate as Targa Florio comes to Victoria

Dentsu Aegis Network agencies MKTG, Haystac and Isobar will collaborate as the marketing powerhouse behind a new major Victorian motor racing event, Targa Florio: Australian Tribute 2017.

21 NOV 2017

dentsu X launches in Australia

Dentsu Aegis Network today announces the launch of dentsu X in Australia.

09 NOV 2017

The Story Lab launches ‘Make with Mishka’

The Story Lab has launched ‘Make with Mishka’ for Pinnacle Drinks’, featuring a four-day interactive workshop series with supporting content, produced in partnership with media agency Carat and media partner Pedestrian TV.

3 NOV 2017

Accordant becomes first globally recognised Adobe Target Certified agency

Accordant becomes first globally recognised Adobe Target Certified agency.

02 NOV 2017

iProspect appoints Patrick Heyer as Melbourne GM

Leading performance marketing agency, iProspect, has added further weight to its leadership team with the appointment of Patrick Heyer as General Manager for Melbourne.

01 NOV 2017

Adrian Roeling promoted to President, Amplifi ANZ

Dentsu Aegis Network today announces the promotion of Adrian Roeling to the role of President, Amplifi ANZ.  Adrian assumes his new role from Monday 13 November.

26 OCT 2017

Dentsu Aegis Network and MIT Shed Light on Asia Pacific’s Smart City Imperative

Dentsu Aegis Network and MIT Shed Light on Asia Pacific’s Smart City Imperative

 

23 OCT 2017

Qantas offers Americans a free passport to see Australia

In a new digital and online campaign targeting US travellers Qantas is encouraging more Americans to holiday in Australia by offering to pay for their passport. 

 

19 OCT 2017

Dentsu Aegis Network agencies collaborate with Fairfax to dish up Philips to foodies

Dentsu Aegis Network agencies The Story Lab, MKTG and Carat have collaborated on an interactive and authentic culinary experience for Philips Australia at Sydney’s iconic Night Noodle Markets. 

16 OCT 2017

ASB enlist Hunt for the Wilderpeople actress Rachel House as the ‘True Rewarden’ in a campaign via WiTH Collective New Zealand

ASB’s credit card rewards program True Rewards has this week launched an integrated data-driven campaign...

16 OCT 2017

Haystac Melbourne promotes Nicole Hamilton to Head of PR

Haystac Melbourne today announces the promotion of Nicole Hamilton to Head of Melbourne PR. 

11 OCT 2017

WiTH Collective welcomes John Marshall

Digital, data and customer experience agency, WiTH Collective Linked by Isobar, has announced the appointment of John Marshall to lead its New Zealand office in the role of Client Services Director.

11 OCT 2017

Transformation from all sides: Isobar promotes Erik Hallander to Managing Director

Isobar is one of Australia’s most recognised and awarded digital agencies.  And that’s not by accident.  Powering digital transformation has required them to constantly evolve their offering, recruit with intention, mobilise teams with strategic tools and processes and continually experiment with emerging technology.

09 OCT 2017

iProspect New Zealand Welcomes Two

iProspect New Zealand has made two key senior hires, welcoming Nicola Yates as Head of Paid Media and Falk Werner as Digital Performance Director.

06 OCT 2017

Amplifi grows NZ investment team with two new hires

Amplifi New Zealand is pleased to announce the appointment of Andrew Bittle to the role of Senior Implementation Manager, and Meg Thomason as Implementation Executive.

06 OCT 2017

MKTG launches Awkward Campaign for McGuigan Wine

MKTG has launched Bring a McGuigan, a through-the-line campaign for McGuigan Wines that will roll out across Australia and the UK.

05 OCT 2017

Australian Paper appoints Dentsu Mitchell for Reflex Relaunch

Australian Paper has awarded their communications planning account to Dentsu Mitchell following a competitive pitch.

04 OCT 2017

Columbus’ data-driven marketing approach pays off with several new client wins

Columbus is gaining momentum as the trusted advisor in the digital marketing sphere, adding a wealth of new clients to their portfolio. 

03 OCT 2017

Haystac Brisbane bolsters growing business with three senior appointments

Haystac Brisbane is further strengthening its leadership team with the appointment of three senior hires.

28 SEP 2017

New research reveals single females are overlooked and misunderstood by advertisers

A new study titled ‘All the Single Ladies' – co-commissioned by 9Honey, Nine’s leading women’s network, and Amplifi, part of the Dentsu Aegis Network – has revealed that 79% of single women don’t believe being single defines them, with many focusing on personal interests over the need to find a life partner.   

19 SEP 2017

Welcome to the Dentsu Aegis Network ANZ Leadership Podcast Series

Recorded in our dedicated studio, the Public Affairs & Communications team are launching a new podcast series.

18 SEP 2017

MKTG announces exclusive commercial partnership with PlayersVoice.com.au

MKTG today announces its exclusive commercial partnership with the newly launched sports storytelling site, PlayersVoice.com.au, in an agreement that will see the business move into a new territory of sports marketing. 

11 SEP 2017

Dentsu Aegis Network promotes Simon Williams to Chief Client Solutions Officer

Dentsu Aegis Network today announces the promotion of Simon Williams to the newly created role of Chief Client Solutions Officer. 

05 SEP 2017

The Story Lab launches content series for Brown Brothers

Premium entertainment content business, The Story Lab, has launched a new campaign for the Brown Brothers 1889 wine range, featuring television presenter, cook and MasterChef 2010 winner, Adam Liaw.

31 AUG 17

Dentsu Aegis Network acquires Little Giant: Leading New Zealand digital agency to join Isobar

Dentsu Aegis Network has announced the acquisition of Little Giant, a leading digital agency in New Zealand. 

24 AUG 17

Dentsu Aegis Network appoints Victoria Gehrig to new role of Head of Acquisition Integration

Victoria Gehrig has been appointed to the newly-created role of Head of Acquisition Integration for Dentsu Aegis Network ANZ.

21 AUG 17

Posterscope Australia appoints National Head of Investment & welcomes back Elizabeth Whipp

Out of Home agency Posterscope has appointed Michael Emmerson to the role of Head of Investment to further strengthen the expansion of its leadership team.

17 AUG 17

Dentsu Aegis Network NZ expands strategy team

Dentsu Aegis Network New Zealand has promoted Jacquie Bennett to the newly created role of Group Head of Strategy.

16 AUG 2017

Campaign Asia Women to Watch 2017

Three Dentsu Aegis Network Australia staff named in Campaign Asia's annual Women to Watch list.

15 AUG 2017

BWM Dentsu positions for growth with new leadership team

BWM Dentsu has announced new leadership within its Melbourne branch as the business prepares for its next phase of growth.

9 AUG 17

WiTH Collective appoints M&C Saatchi Strategy Director to Group Planning Director role

WiTH Collective has appointed M&C Saatchi’s Alex Roper to the newly created role of Group Planning Director, charged with helping the agency stay at the leading edge of ideas, technology and data driven marketing techniques.

1 AUG 17

Dentsu Aegis Network appoints Catherine Krantz as Head of Diversity & Inclusion

Dentsu Aegis Network ANZ is pleased to announce the appointment of long-standing Carat employee, Catherine Krantz, into the newly created role of Dentsu Aegis Network Head of Diversity & Inclusion.

26 JUL 2017

Columbus appoints Marianne McNally as General Manager of VIC & WA, bringing female representation on executive team to 60%.

Columbus has bolstered the strategic capability of its executive leadership team with the appointment of Marianne McNally to General Manager VIC & WA. 

24 JUL 2017

Dentsu Mitchell and Patties Foods serving up bold campaigns for more than 10 years

Dentsu Mitchell’s momentum continues with news of their re-appointment of the Patties Foods account following a recent competitive pitch. 

20 JUL 2017

iProspect Australia wins Best Content Strategy at international Content Marketing Awards

iProspect Australia has been awarded Best Content Strategy at the Content Marketing Institute’s 2017 Content Marketing Awards, the world’s largest and longest-running international content marketing awards program.

17 JUL 2017

Dentsu Mitchell hires Gary Power in newly created role as Government Head of Non-Campaign

Dentsu Mitchell today announces the appointment of Gary Power as Government Head of Non-Campaign, a service specialising in Recruitment, Tender and Functional Government advertising.

14 JUL 17

MKTG Australia unveils evolved brand proposition

A year since its emergence into the market, MKTG Australia has unveiled an evolved brand proposition – Making The Moment, Mean More – that offers a unique communication and engagement platform for brands and sport and entertainment partners across Australia. 

11 JUL 2017

ASB farewells ‘The Ghost of San Francisco’ in a new campaign celebrating the America’s Cup win

ASB has released a campaign featuring ‘The Ghost of San Francisco’ as part of its America’s Cup sponsorship.

11 JUL 2017

Ministry of Sports Marketing Conference

MKTG is the presenting partner of the 2017 Ministry of Sports Marketing (MSM) Conference, in Sydney on July 18th. 

5 JUL 2017

Isobar hires Fjord’s Chirryl-Lee Ryan as Head of Experience Design

Isobar has announced the appointment of Chirryl-Lee Ryan as Head of Experience Design as of 12 June. 

27 JUN 2017

Dentsu Aegis Network Announces Two Key Senior Executive Appointments

Dentsu Aegis has further strengthened its senior leadership team with two high-profile appointments.

16 JUN 2017

Australian ad spend to hit A$15.4 billion in 2017 with digital driving growth

Dentsu Aegis Network today publishes its Ad Spend Forecasts – June 2017. Based on data received from 59 markets across Asia-Pacific, the Americas, Europe, Middle East and Africa, Dentsu Aegis Network points to a more cautious economic outlook in 2017 than the previous year, with global ad spend growth falling from 4.8% to 3.8% (see Figure 1). 

15 JUN 2017

Dentsu Aegis Network sets the pace on data protection, appointing Mark Keddie as its first Global Data Protection Officer

LONDON: As businesses prepare for the biggest shake up in data protection history, driven by the new General Data Protection Regulation (GDPR), Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of Global Data Protection Officer. The appointment comes 12 months before the role is mandated for organisations by the GDPR.

09 JUN 2017

Mamamia & Amnet partnership provides exclusive access to Australia’s most powerful consumer: Women

Mamamia, Australia’s most influential women’s website, in partnership with Amnet, programmatic experts for Dentsu Aegis Network, has launched an exclusive strategic planning and programmatic offering in Australia. Dentsu Aegis Network clients now have exclusive access to data and insights that will transform the way brands market to female audiences. 

09 JUN 2017

WiTH Collective Auckland announces ASB creative leadership team

WiTH Collective has appointed multi award-winning Kiwi creative team, Nicole Hetherington and Simon Fowler, as new Creative Directors on the ASB account.

08 JUN 2017

Dentsu Mitchell hires Andrew Gough, bolstering senior leadership for the Victorian Government

Dentsu Mitchell today announces the appointment of Andrew Gough as Client Service Director for the Victorian Government.

07 JUN 2017

Dentsu Mitchell farewells long-term senior leader Ron Phillips; promotes Sylvia Pickering to lead Vic Government team

Dentsu Mitchell announces the retirement of Ron Phillips from Dentsu Mitchell after over 12 years’ service on the Victorian Government and Nissan business. For the past 11 years Ron has held the role of Group Client Service Director on the Victorian Government business.

07 JUN 2017

Pfizer launches ‘Quit Nagging’ campaign via WiTH Collective

Pfizer has released an integrated campaign for its prescription-only quit smoking brand, via WiTH Collective. 

06 JUN 2017

The Story Lab expands with Head of Program Formats and Development

The Story Lab Australia is pleased to announce the appointment of Josh Butt to the newly created role of Head of Program Formats and Development, based in Sydney.

02 JUN 2017

The Past, Present and the Future: Managing the Complexity of Change

As we approach the halfway mark of the year, CEO of Dentsu Aegis Network Australia and New Zealand Simon Ryan shares his insights into our business strategy; the challenges that we face and the great initiatives we are working on to drive better outcomes for our clients.

02 JUN 2017

Leading B2B Agency gyro Launches in Australia

Dentsu Aegis Network’s full-service business-to-business (B2B) agency, gyro, officially launched in Australia this week, following the announcement of its merger with Interprise Australia and Band Interprise in February this year.

31 MAY 2017

Dentsu Mitchell wins UNIQLO Australia media account

Dentsu Mitchell has been appointed to the UNIQLO media business in Australia. 

30 MAY 2017

ASB stays ‘One step ahead’ by appointing WiTH Collective New Zealand

WiTH Collective Linked by Isobar is pleased to announce its expansion into New Zealand following the recent win of ASB Bank – a longstanding client of Dentsu Aegis Network NZ.

19 MAY 2017

Dentsu Aegis Network donates 29,000 hours to charity on One Day for Change

For the fourth year running, today (Friday 19 May) sees Dentsu Aegis Network hold One Day for Change – an annual initiative in which all staff across the Asia Pacific region stop work to give back to the communities in which they live and work.

9 MAY 2017

Amplifi New Zealand expands with appointment of Trading Manager

Amplifi New Zealand is pleased to announce the appointment of Anna Lawson as Trading Manager, based in Auckland.

5 MAY 2017

Cox Inall Ridgeway wins prestigious Supply Nation Award

Cox Inall Ridgeway announced as winner of the Supplier Diversity Partnership of the Year Award at the Supply Nation Connect 2017 Awards.

5 MAY 2017

Carat NZ recruits new GBDs from advertising and media

Carat New Zealand has made new senior hires to service its growing client base, recruiting two Group Business Directors from the worlds of both advertising and media. 

04 MAY 2017

WiTH Collective joins the Isobar Group, forming a digital transformation powerhouse in Australia

Isobar has announced the linking of award-winning digital experience agency, WiTH Collective, to Isobar, following its September 2016 acquisition by Dentsu Aegis Network. 

1 MAY 2017

Dentsu Aegis Network Acquires Leading Data Driven Agency and Adobe Specialist, Accordant

Dentsu Aegis Network today announces the acquisition of Accordant Pty Ltd (Accordant), Australia’s leading data driven customer experience and personalisation agency, further accelerating the network’s growth in this specialist area. 

28 APR 2017

Carat's Andrew Hardeman named in B&T's 30 under 30

Strategy Director at Carat Australia Andrew Hardeman has been named among the industry's best young talent at B&T's 30 under 30 Awards.  

24 APR 2017

Vizeum, Posterscope and Apparition deliver hand painted mural series for Jameson Irish Whiskey

Vizeum and Out-of-Home specialist agency Posterscope have teamed up with Apparition Media to roll-out a unique Out-of-Home mural series promoting Jameson Irish Whiskey.

21 APR 2017

Dixie Marshall to lead The Story Lab Perth

Dentsu Aegis Network is proud to announce the launch of The Story Lab in Western Australia, led by Dixie Marshall as Head of Creative and Partnerships. 

21 APR 2017

Travellers enjoy Samsonite’s new virtual reality game at Sydney airport

Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology.

19 APR 2017

Jeremy goes online with new digital strategy for Meridian via BC&F Dentsu

New Zealand power company Meridian, with the help of Barnes, Catmur & Friends Dentsu, has released a series of 15-second online films and audio ads encouraging people to switch to Meridan so they can spend less money on power and more on the things they enjoy.

6 APR 2017

MKTG signs on as presenting partner of Ministry of Sports Marketing 2017

Dentsu Aegis Network agency MKTG has been announced as the presenting partner of the 2017 Ministry of Sports Marketing conference, taking place in Sydney on Tuesday 18 July. 

05 APR 2017

Carat welcomes new Business Director

Carat New Zealand has welcomed Mireille Cope to the business in a Business Director role.

05 APR 2017

Andrea Rule departs Yahoo7 to take on CMO role at Carat Australia

Carat Australia has today announced the appointment of Andrea Rule to the role of Chief Marketing Officer – the latest in a series of key C-level appointments for the agency in the last 12 months, including CEO Paul Brooks and Chief Data and Experience Officer, Brendon Cropper. 

04 APR 2017

Dentsu Aegis Network and WiTH Collective proud to support #StayKind

Dentsu Aegis Network ANZ and the team at WiTH Collective are very proud to be supporting the Thomas Kelly Youth Foundation and its launch of the Stay Kind initiative.

4 APR 2017

BC&F Dentsu ranks in WARC's top 100

BC&F Dentsu has ranked 36th in the 2017 WARC 100 global list of top creative agencies, announced on 4 April.

31 MAR 2017

Amnet positions for growth with new senior structure

Amnet, the programmatic agency for Dentsu Aegis Network, has appointed Luke Manley as General Manager, Victoria and Western Australia. 

27 MAR 2017

BWM Dentsu wins Silver Outdoor Lotus at Adfest 2017

BWM Dentsu takes out a Silver Outdoor Lotus Award at Adfest 2017 for the 'Tailor Made' campaign.

24 MAR 2017

Natural Gas proves ‘Instantly Better’ in warming campaign via BWM Dentsu

Winter is coming and Jemena is capturing the attention and imaginations of NSW residents with  a quirky, creative campaign from BWM Dentsu to assure how Natural Gas makes home comforts ‘Instantly Better’.

23 MAR 2017

Columbus appointed to drive data-influenced eCommerce results for RCG Corporation

Columbus has won the performance media and experience services account for RCG Corporation (RCG) in Australia and New Zealand after a competitive pitch. 

21 MAR 2017

Dentsu Mitchell holds government education session on Communicating with Diverse Audiences

Dentsu Mitchell to host education seminar for the Victorian Government on Communicating with Diverse Audiences.

20 MAR 2017

Chatbots – are they a gimmick or a game-changer?

Find out what the local industry's thought leaders think in this RetailTech panel discussion at York Butter Factory.

16 MAR 2017

HOYTS relaunches Rewards Program via BWM Dentsu

To relaunch the HOYTS Rewards Program, BWM Dentsu has created a playful new campaign that demonstrates the immediately rewarding benefits offered by HOYTS cinemas, at locations across Australia.

16 MAR 2017

Train like a Power Ranger with Roadshow Films’ new AR experience

Isobar, in collaboration with Roadshow, has launched #RangerTraining – an exciting new augmented reality (AR) activation in anticipation of the new Saban’s Power Rangers film, in cinemas March 23.

14 MAR 2017

WiTH Collective promotes for growth

Digital, data and customer experience agency, WiTH Collective, part of Dentsu Aegis Network, has announced two senior promotions as the agency readies itself for the next stage of growth. 

10 MAR 2017

Isobar crowned Adnews' Digital Agency of the Year

Isobar has been crowned Digital Agency of the Year at Adnews' Annual Agency of the Year Awards 2016, announced last night in Sydney.

9 MAR 2017

Follow Brainbox People's Choice Winners at SXSW

Follow Brainbox People's Choice winners Phillip and Mia through their experiences at South by Southwest (SXSW).

08 MAR 2017

International Women's Day 2017

To mark International Women’s Day on Wednesday 8^th March, we asked our people to make a personal commitment about what they will do to #ConquerTheDivide.

7 MAR 2017

BWM Dentsu recognised in Campaign Brief's Hot + Cold List

BWM Dentsu has moved up the ranks in Campaign Brief’s hotlist of agency movers and shakers following the release of outstanding creative work in 2016.

23 FEB 2017

The Story Lab appoints Carat’s Adriana Colaneri as MD

Full-service global content agency The Story Lab has appointed Adriana Colaneri as Managing Director, Australia and New Zealand.

17 FEB 2017

Australia’s leading B2B media agency, Interprise, joins forces with gyro

Dentsu Aegis Network merges Interprise under the gyro brand to create a truly global, best-in-class, full-service B2B offering.

16 FEB 2017

Gerard Doyle a guest speaker at Brisbane’s Myriad Festival 2017

Head of Innovation and Strategy at iProspect Gerard Doyle will be guest speaker at Brisbane’s Myriad Festival 2017. 

15 FEB 2017

Young start-up given $115k kick-start

Dentsu Aegis Network has announced the victor of its idea incubator program, Brainbox 2016, and winner of A$115,000 worth of financial investment and advertising.

14 FEB 2017

Haystac takes off in 2017 with Skyscanner win

Haystac has won the national account for Skyscanner Australia following a four-way competitive pitch.

10 FEB 2017

Celebrating premmie babies with new campaign

BabyLove is encouraging parents of premature babies to share their little miracle with the new Premmie Proud campaign by BWM Dentsu.

8 FEB 2017

Amnet appoints Richard Wheeler as GM NSW & QLD

Amnet, the programmatic agency for Dentsu Aegis Network, has appointed Richard Wheeler as General Manager, NSW and QLD.

6 FEB 2017

Recap: Brainbox Pitch Night

The highly-anticipated Brainbox Pitch Night was held on Friday in Melbourne.

More than 250 people turned out to support some of the finest minds across the Dentsu Aegis Network pitch a brand new business idea for the chance to win more than A$100,000 in funding and...

3 FEB 2017

Dentsu Aegis Network expands Columbus Agency to Perth, appoints Stuart Davies as Group Business Director

Columbus, Dentsu Aegis Network’s leading Performance and Experience Agency, has launched in Perth and appointed Stuart Davies as a Group Business Director.

20 JAN 2017

Key retail trends for 2017

It’s energising to see how Australian retailers stack up against some of the global retail giants; it’s more of a level playing field than you might think.

19 JAN 2017

Dentsu Aegis Network launches Amplifi in New Zealand; appoints Head of Amplifi NZ

Dentsu Aegis Network is pleased to announce the expansion of its global media investment arm, Amplifi, into the New Zealand market.

18 JAN 2017

New iProspect launches specialist data division

iProspect has announced the launch of Consult, a new division designed to offer specialist consultancy on marketing technology, experience and audience activation, while helping clients structure strategies to stay ahead.

17 JAN 2017

Haystac set to roll with Sushi Sushi

Haystac Brisbane is pleased to announce it has won the national PR account for Sushi Sushi following a recent four-way competitive pitch. 

10 JAN 2017

Soap Creative's 2017 Future Predictions

The Soap Creative team has polished its crystal ball to a high shine and peered into the future to bring you its digital, marketing and pop culture predictions for 2017! 

09 JAN 2017

$12,000 donated to The Smith Family on behalf of employees

Dentsu Aegis Network ANZ has made a donation of more than $12,000 to The Smith Family on behalf of its employees.

 

21 DEC 2016

52 reasons we’re excited in 2017.

Yowzers.

16 DEC 2016

BWM Dentsu Melbourne appoints Romanca Jasinski as new Head of Integrated Production

15 DEC 2016

RMIT Activator partners with Isobar to accelerate Aussie start-ups

RMIT Activator, designed to accelerate the number of student, research and innovation led start-ups coming out of RMIT, has announced that Isobar will be its official digital partner.

15 DEC 2016

WiTH Collective expands offering with content production capability

WiTH Collective has announced the establishment of a new content division and the appointment of experienced content producer, Iain Todd, as part of a strategic extension of the agency's offering.

14 DEC 2016

iProspect promotes Ollie Rapson and Huxley Stewart

Digital performance agency iProspect, part of the Dentsu Aegis Network, has announced two senior promotions with Ollie Rapson appointed as GM Business Performance, and Huxley Stewart as GM Melbourne.

12 DEC 2016

Dan Bolton and Barnaby Packham rejoin Steve Coll at WiTH Collective from Havas London

WiTH Collective has snared highly-rated Aussie team, Dan Bolton and Barnaby Packham, from Havas London.

07 DEC 2016

WiTH Collective pinches Spikes Young Creative Team of the Year from R/GA

Will Winter-Irving and Pat Anderson, fresh from winning the prestigious Spikes Asia Young Creative Team of the Year, have joined the WiTH Collective creative team. 

30 NOV 2016

Dentsu Aegis Network Perth wins Cash Converters account

25 NOV 2016

Asia Pacific’s Digital Disruption

Dentsu Aegis Network has partnered with The Economist Corporate Network to produce a report on the impact of digital disruption in Asia Pacific, and specifically the implications for marketers.

23 NOV 2016

‘Brainbox’ innovation program fosters employee entrepreneurship with once-in-a-lifetime opportunity

The Dentsu Aegis Network has launched an idea incubator program to nurture innovative and creative thinking among the employees of its 20 agency brands. 

 

17 NOV 2016

Sexton Award recognises upcoming media talent

Joshua O’Connor has taken home the John Sexton Memorial Award for Media Planning for 2016, sponsored by Dentsu Mitchell.

16 NOV 2016

Vizeum strengthens leadership team with senior appointments

Travis Day, National Managing Director of Vizeum, said: “This is a significant time for Vizeum. We’re in a period of strong growth and are entirely focused on developing a high performance culture where pace, mental agility, bold confidence and total participation is key...

14 NOV 2016

Posterscope appoints Bryan Magee as National Managing Director

Bryan Magee has been appointed as National Managing Director of the Out-of-Home specialist agency, joining from Ikon where he was Chief Investment Officer. 

07 NOV 2016

Tegel and BC&F Dentsu bring ‘Tegel has the meal for you’ to Kiwis’ screens

The new ‘Tegel has the meal for you’ campaign kicks off the company’s brand refresh with an integrated campaign from Tegel’s full-service agency Barnes, Catmur & Friends Dentsu.

25 OCT 2016

Greg Brown appointed President of Amplifi, ANZ

Amplifi, the strategic media investment and partnerships division of Dentsu Aegis Network, has appointed Greg Brown as President, Australia and New Zealand. 

13 OCT 2016

Alex Lawson promoted to General Manager of Carat NZ

Alex Lawson has been named General Manager of Carat NZ after joining the business in July as Group Business Director.

12 OCT 2016

Dentsu Aegis Network appoints Andrew Hewett to lead Corporate Affairs

Dentsu Aegis Network has bolstered its Marketing and Communications team in Australia and New Zealand with the appointment of Andrew Hewett in a newly created role as Head of Corporate Affairs.

06 OCT 2016

iProspect wins Les Mills On Demand

iProspect has won the global performance digital media account for Les Mills International following an agency review.

05 OCT 2016

Carat Australia names Paul Brooks new CEO

Dentsu Aegis Network ANZ CEO Simon Ryan has today announced the appointment of Paul Brooks to the role of CEO of Carat Australia and New Zealand. 

29 SEP 2016

Posterscope deliver Australian-first Digital Out-of-Home campaign using Liveposter

In an Australian first, Posterscope Australia has delivered dynamic, geo-targeted Digital Out-of-Home (OOH) mapping at scale in a campaign using its proprietary Liveposter technology.

23 SEP 2016

Indy Khabra promoted to lead Dentsu Aegis Network programmatic offering

Indy Khabra has been promoted to Managing Director of Amnet ANZ.

22 SEP 2016

Dentsu Mitchell expands its services for the Australian Government

Dentsu Mitchell has taken over all non-campaign advertising for recruitment, public notices and tenders for the Australian Government and its associated entities.

21 SEP 2016

Dentsu Mitchell appoints Sylvia Pickering to Victorian Government team

Dentsu Mitchell has expanded its Victorian Government team, appointing Sylvia Pickering as Client Service Director.

16 SEP 2016

Dentsu Aegis Network Expands Its Data and CRM Portfolio in Australia Through Acquisition of WiTH Collective

Dentsu Aegis Network today announces the acquisition of award-winning digital experience agency, WiTH Collective, adding extensive scale and capability to the Group in Australia in the areas of...

08 SEP 2016

Posterscope drives programmatic Out of Home innovation with global first campaign for Patties

In a global first, Posterscope together with Dentsu Aegis sister agencies Dentsu Mitchell and Amnet has launched a new campaign for iconic Australian FMCG brand...

07 SEP 2016

Dentsu Aegis Network partners with Integral Ad Science with a plan to measure every impression

A new partnership will allow Dentsu Aegis Network to shift from reporting on viewable impressions to delivering optimum exposure time by client. 

05 SEP 2016

Dentsu Aegis recognised at New Zealand Marketing Awards

Two Dentsu Aegis clients won on the night for work that we have been integrally involved in.

22 AUG 2016

Isobar Australia ranked in AFR’s Top 50 Most Innovative Companies List

This month, a small team of men in bowties (LED bowties no less) and women in heels from Isobar attended the Australian Financial Review gala night to celebrate the Top 50 Most Innovative Companies in Australia.

21 AUG 2016

Bec Tos wins Woman of the Year

Friday night was B&T's annual Women in Media Awards and we're very pleased to congratulate Rebecca Tos for taking out the overall Woman of the Year Award, in addition to winning the Marketing category and placing 18th in the Power List, and MKTG's Kylie Green who was the winner in the Mentor category.

15 AUG 2016

Haystac wins eftpos

Haystac has won the public relations account for electronic payments system, eftpos, further establishing the agency’s credentials in the consumer, technology and finance sectors.

07 AUG 2016

Haystac wins BP

Haystac, one of the largest PR agencies in Australia, today announces it has won BP following a competitive pitch.

11 JUL 2016

Dentsu Aegis Network Appoints Philip Zohrab as Chief Data Officer for Australia & New Zealand

Dentsu Aegis Network has appointed Philip Zohrab in the newly created role of Chief Data Officer for Australia and New Zealand.

27 JUN 2016

Haystac Brisbane Continues Success with New Client Wins

Leading Queensland PR agency, Haystac Brisbane, is celebrating a fruitful first half of the year with the addition of a raft of new clients expanding its existing portfolio of both local and national brands. 

27 JUN 2016

MKTG appoints Mike Lewis

Dentsu Aegis Network agency MKTG Sport & Entertainment has appointed veteran network television broadcaster Mike Lewis as General Manager of Operations and Technology.

13 JUN 2016

Dentsu Aegis Network Expands Footprint in Australia with Acquisition of Search Factory

Dentsu Aegis Network today announces the acquisition of a majority share in digital marketing agency Search Factory. 

07 JUN 2016

Dentsu Aegis Network Acquires Majority Share of Scorch

Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia. 

30 MAY 2016

iProspect wins RACV

RACV (Royal Automotive Club of Victoria) has appointed iProspect, the global leader in digital performance marketing, as their SEO partner in a three year deal, following a competitive pitch.

23 MAY 2016

Dentsu Aegis Network announces exclusive industry partnership with York Butter Factory

Dentsu Aegis Network today announces the formation of a partnership with Melbourne-based, startup community and innovation hub, York Butter Factory (YBF)...

15 MAY 2016

Andrea Atzori appointed GM of iProspect Sydney

iProspect today announces the appointment of Andrea Atzori to the role of General Manager of iProspect Sydney.

11 MAY 2016

Dentsu Aegis Network appoints Rebecca Tos as CMO and CEO of Columbus

Dentsu Aegis Network has appointed Rebecca Tos to the newly created role of Chief Marketing Officer for the group across ANZ and promoted her to CEO of digital performance marketing agency Columbus.

05 MAY 2016

Success for DAN NZ at CAANZ Beacon Awards

The CAANZ Beacons Awards, which celebrate the best of the New Zealand media industry were held last night, with a very successful showing from Dentsu Aegis Network.

04 MAY 2016

Posterscope strengthens its global real time capabilities with the acquisition of Liveposter

Posterscope has announced that it has fully acquired Liveposter, an Out-of-Home platform that will enable Posterscope to deliver dynamic content to screens around the world.

26 APR 2016

Global lifestyle marketing agency MKTG launches in Australia

Dentsu Aegis Network today announces the launch of their ninth global network brand and lifestyle agency, MKTG in Australia, with ApolloNation, Australia’s most-awarded specialist activations agency, and Team Epic, Australia’s premier strategically-led lifestyle marketing agency coming together to form MKTG. 

21 APR 2016

BC&F Dentsu wins three APAC Effie Awards

Barnes Catmur & Friends Dentsu, DAN NZ's newest family member, has won one Gold and two Silvers at the APAC Effie Awards.

18 APR 2016

Moose Toys appoints Isobar to Supercharge Social

Isobar today announces it has won the social media business for Moose Toys.

15 APR 2016

Isobar promotes Tom Tearle to General Manager

Isobar has promoted Tom Tearle to the role of General Manager of its Sydney office, where he will be charged with executing the overall Isobar strategy in Sydney.

12 APR 2016

iProspect New Zealand appoints Head of Product

iProspect, global leader in digital performance marketing, has appointed Alex Fallowfield to the newly created role of Head of Product.

11 APR 2016

Dentsu Mitchell promotes Carla Bradshaw to National Head of Marketing & Partnerships

Dentsu Mitchell today announces the promotion of Carla Bradshaw to the newly created position of National Head of Marketing and Partnerships.

01 APR 2016

Yellow Pages and Isobar launch new campaign to help homeowners get their home improvement list from to-do to done

Isobar and Sensis have launched a new trades and services campaign that emphasises the need for consumers to turn to Yellow Pages Online, profiling the benefits of using the service to solve everyday household and home project needs.

31 MAR 2016

Dentsu Aegis Network promotes Paul Brooks to President of Amplifi, ANZ

Dentsu Aegis Network Australia today announces that Paul Brooks has been promoted to the role of President ofAmplifi ANZ, the Group’s investment arm.

 

28 MAR 2016

Dentsu Aegis Network promotes Matthew Crook to Chief Strategy Officer and CEO Performance & Data, DAN ANZ

Dentsu Aegis Network Australia today announces that Matthew Crook has been promoted to Chief Strategy Officer and CEO Performance & Data, Dentsu Aegis Network ANZ.

04 MAR 2016

Vizeum wins AFL Media

After an extensive pitch process, the Australian Football League (AFL) has appointed Vizeum to manage all its media strategy, planning and buying duties.

04 MAR 2016

Isobar promotes Joan O’Reilly to Perth General Manager

Isobar today announces that Joan O’Reilly has been promoted to the role of General Manager for Isobar Perth as WA becomes strategic priority for Isobar nationally. 

02 MAR 2016

SMG’s Thumb Drift reaches 2million downloads in a week

SMG Studio’s new mobile game Thumb Drift, has become the number one racing game in 60 countries and a top five game in dozens of countries including the USA and Australia, reaching 2 million downloads in its first week alone.

29 FEB 2016

Dentsu Aegis Network Acquires Majority Share of Barnes, Catmur & Friends, New Zealand

Dentsu Aegis Network today announces the acquisition of a majority share in Barnes, Catmur & Friends (BC&F) New Zealand, establishing creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand.

17 FEB 2016

Isobar Promotes Rod Farmer to Strategic Design Director, Asia Pacific

Isobar announced today that it has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. 

11 FEB 2016

Dentsu Aegis Network ANZ moves into new phase of leadership

Dentsu Aegis Network announces a succession to the leadership to its Australia and New Zealand business.