AUSTRALIA & NEW ZEALAND

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Media release

01 APR 2016

Yellow Pages and Isobar launch new campaign to help homeowners get their home improvement list from to-do to done

Isobar and Sensis have launched a new trades and services campaign that emphasises the need for consumers to turn to Yellow Pages Online, profiling the benefits of using the service to solve everyday household and home project needs.

Starting with the TVC, the campaign explores real life aggravations around the home while also celebrating those easy, achievable and satisfying little (and big) wins.

The TV-led integrated campaign has injected humour through everyday, relatable problems, while showcasing the emotional outcomes of relief, satisfaction, joy and accomplishment from finally ticking that job off the to-do list.

You can view the TVC here: https://www.youtube.com/watch?v=OQDhuxa4PAo&feature=youtu.be

Isobar

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