AUSTRALIA & NEW ZEALAND

dentsu aegis network dentsu aegis network

Media release

16 DEC 2016

BWM Dentsu Melbourne appoints Romanca Jasinski as new Head of Integrated Production

BWM Dentsu today announced the appointment of Romanca Jasinski as Head of Integrated Production, Melbourne.

Romanca comes to BWM Dentsu following 11 years of leadership as Executive Producer at GPY&R in Melbourne, where she worked on award-winning campaigns including multiple Cannes Gold Lions for CUB, Schweppes, Defence Force and AFL to name a few.

Prior to her time at GPY&R, she headed up production at Y&R (pre-acquisition) for seven years and before that Grey, where she worked on many award-winning campaigns in its Transport Accident Commission heyday.

Romanca’s appointment as Head of Integrated Production will strengthen the skill set of the BWM Dentsu Production team further, allowing for an integrated-heavy approach, setting in motion a four-year strategic growth plan to advance the agency in this competitive space.  

Mark Watkin, Managing Director, BWM Dentsu Melbourne said: “The role is an important step as the agency continually evolves how it produces and crafts work.”

“With more than 20 years of experience in the Industry, Romanca has the skill and capacity to bring our production capability to the next level,” Mr Watkin added.

Romanca Jasinski said: “I am thrilled to join the BWM Dentsu team in Melbourne. I believe great production has always been integrated, so I look forward to joining this talented bunch and helping good creative ideas come to life, which I’ve always been passionate about. I can’t wait to help them get to the next level as a whole.”

Romanca joined BWM Dentsu Melbourne in her new role in December 2016.

– ENDS – 

For further media information, please contact
Gabriella Hooper | Haystac
Phone: 02 8204 4517 | Mobile: 0423 833 267 
Email: gabriella.hooper@haystac.com.au

Laura Portch | Haystac
Phone: 02 8204 3886 | Mobile: 0416 675 053
Email: laura.portch@haystac.com.au

About BWM Dentsu

BWM was born in 1996, fathered by the vision of founding partners Rob Belgiovane, Paul Williams and Jamie Mackay to build Australia’s leading independent advertising agency.

The vision, and the partnership, has been the most enduring in Australian advertising.

In 2015, BWM became a partner of the Dentsu Aegis Network – a first for the Australian creative agency business – and started a new chapter as BWM Dentsu.

BWM Dentsu now has staff of more than 148 and full service offices in Sydney and Melbourne. Agency revenues exceed $30m.  Key clients include Simplot (Birds Eye, Edgell, Leggo’s) REA, Sanitarium (Weet-Bix, Up & Go, Energize), Kmart, nbn, Asahi, Qantas, Bank of Queensland (BOQ), Racing Victoria & MRC, and The Salvation Army.

The BWM Dentsu Group consists of the BWM Dentsu creative advertising agency; consumer focused social public relations agency, Haystac; specialist community and agribusiness consultancy Cox Inall; and Indigenous communications specialists, Cox Inall Ridgeway.



-ENDS-

BWM Dentsu, Appointments

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