17 JAN 2017
Haystac set to roll with Sushi Sushi
Haystac Brisbane is pleased to announce it has won the national PR account for Sushi Sushi following a recent four-way competitive pitch.
Sushi Sushi is Australia’s leading purveyor of high quality, on-the-go Japanese cuisine, with more than 120 franchise locations around Australia.
Tasked with bringing to life the brand’s obsessions with health, freshness and quality, the win encompasses all consumer and corporate PR, digital and content for the brand, and will leverage Haystac’s extensive expertise in the FMCG and consumer sectors.
The win bolsters Haystac Brisbane’s existing portfolio of food and consumer goods clients including Capilano Honey, Bundaberg Brewed Drinks, The Coffee Club and Lenard’s Chicken.
Sushi Sushi General Manager of Franchise Sales and Marketing, Gavan Meadows, said Haystac’s insightful and solid approach to the pitch process resonated well with Sushi Sushi’s brand personality.
“We were hugely impressed by Haystac’s robust, strategic approach to our business needs and we look forward to working with them to further build the brand in 2017 and beyond.”
Haystac Brisbane General Manager Haylie Marchant said the win follows a tremendous year of growth for the Haystac Brisbane office, with several significant client wins over the last 12 months.
“We’re thrilled to commence our partnership with Sushi Sushi and are confident our vast experience in the FMCG space will add significant value to the brand.
“We look forward to bringing this activity to market in 2017, starting with leveraging the brand’s partnership with Tennis Australia for this year’s Australian Open where Sushi Sushi will be retailing its high quality products to both spectators and players.”
Haystac is the flagship consumer PR agency within the BWM Dentsu Group, a subsidiary of Dentsu Aegis Network. With offices in Sydney, Melbourne, Brisbane and Perth, Haystac is one of the largest PR agencies in Australia. For more information, visit: www.haystac.com.au
You may also like
14 FEB 2017
Haystac takes off in 2017 with Skyscanner win
16 OCT 2017
Haystac Melbourne promotes Nicole Hamilton to Head of PR
04 DEC 2017
Haystac Sydney announces new business wins
15 AUG 2016
Haystac wins eftpos
07 AUG 2016
Haystac wins BP
27 JUN 2016
Haystac Brisbane Continues Success with New Client Wins
30 NOV 2016
Dentsu Aegis Network Perth wins Cash Converters account
20 JUL 2017
iProspect Australia wins Best Content Strategy at international Content Marketing Awards
18 SEP 2017
MKTG announces exclusive commercial partnership with PlayersVoice.com.au
04 OCT 2017
Columbus’ data-driven marketing approach pays off with several new client wins
19 OCT 2017
Dentsu Aegis Network agencies collaborate with Fairfax to dish up Philips to foodies
02 FEB 2018
Carat New Zealand starts 2018 at the top, with No. 1 Media Agency ranking in new business league
21 MAR 2018
Happy 21st Show to Cox Inall
17 APR 2018
Columbus, a Merkle Company shows strength in market with nine client wins and two senior appointments.