AUSTRALIA & NEW ZEALAND

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Media release

18 JAN 2017

New iProspect launches specialist data division

iProspect has announced the launch of Consult, a new division designed to offer specialist consultancy on marketing technology, experience and audience activation, while helping clients structure strategies to stay ahead. 

Head of Data at iProspect ANZ Ollie Fifootwill will lead the newly formed outfit, which will be based around a fluid structure to bring in the right blend of data, technology and digital marketing specialists, depending on the client, brief or challenge in-hand. 

Ollie Fifootwill said: “I’m really excited about the potential for us to add value for our clients under the Consult brand. iProspect has a unique opportunity to offer consultative advice on selecting the right technology, while having the accountability of buying and optimising the digital media spend.”

“We’ve just on-boarded Consult’s second client and we’re looking forward to expanding the offering to new and existing clients early in 2017.”

iProspect’s new division is part of its long-term mission to drive business performance in the digital economy. 

Consult’s objective is to help clients navigate the complex world of data and technology and it’s increasing significance in marketing, from defining and compiling multiple sources to making operational and personnel recommendations.

CEO of iProspect ANZ Dan Kalinski, said: “Clients are increasingly coming to us as their trusted advisor on matters that lie outside of our traditional role as a paid media agency.”

“It made sense to launch Consult as an avenue to help clients get the most out of the huge amounts of data they are creating, not only within their marketing campaigns but within their organisations – all of which brings cultural and logistical challenges.”

Consult will launch in January 2017.

-END-

About iProspect
iProspect is a global, award-winning marketing agency that drives digital performance

for many of the world’s largest brands. A trusted partner with an in-depth understanding

of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced

demands of the convergent world with a focus on exceeding the client’s business

objectives. iProspect delivers personal, adaptive and valuable digital experiences utilising

proprietary solutions including: paid and natural search, content generation, data &

insights, social media management, structured data and feeds, performance display,

conversion optimization and affiliates. iProspect is the first truly global digital performance marketing agency, with 2,500 employees in 71 offices across 50 countries. For more information, visit www.iprospect.com.

iProspect, Appointments, Digital

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