21 APR 2017
Travellers enjoy Samsonite’s new virtual reality game at Sydney airport
Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology.
Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
The game challenges players to find 5 Samsonite Curv suitcases as quickly as possible at famous Paris landmarks: the Eiffel Tower, the Louvre and the Arc de Triomphe.
A Samsonite Curv luggage pack is being awarded to the top player each week. A major prize of a return trip to Paris for two and a Samsonite Curv Luggage pack will be awarded at the end of the activation.
Travellers who play the VR game are transported to Paris through 360 degree imagery and a piano accordion soundtrack, brought to life from oOh! Edge’s bespoke display units Connect, at Sydney’s Qantas Club Lounge.
Brendon Cook, oOh!media Chief Executive Officer said: “This VR game is an ideal way for Samsonite to truly engage with travellers who are in a positive mindset and willing to have fun while they’re waiting for their flight.”
Research shows Qantas club members spend around 42 minutes before their flight enjoying time in the Qantas Club Lounge, which provides an ideal environment for activations that engage more deeply with travellers who like premium products.
Bryan Magee, Posterscope Managing Director said: "We know from our insights tool, OCS (Out-of-Home Consumer Survey), that the Samsonite audience like to interact with Out-of-Home, so the airport provided the perfect environment for the added layer of engagement."
Dara Tang, National Marketing Manager at Samsonite, “As the leading global luggage brand, we wanted to interact and bring our brand identity to life with potential customers.
This virtual reality game perfectly represents Samonite’s focus on innovation and cutting-edge technology,” Ms Tang said.
Samsonite’s VR Curv campaign is running at Sydney’s Qantas Club Lounge during April 2017.
Media Agency: Dentsu Mitchell and Posterscope
Outdoor and experiential: oOh!mediaand oOh! Edge
You may also like
08 SEP 2016
Posterscope drives programmatic Out of Home innovation with global first campaign for Patties
21 AUG 17
Posterscope Australia appoints National Head of Investment & welcomes back Elizabeth Whipp
14 NOV 2016
Posterscope appoints Bryan Magee as National Managing Director
04 MAY 2016
Posterscope strengthens its global real time capabilities with the acquisition of Liveposter
21 DEC 2016
52 reasons we’re excited in 2017.
15 FEB 2017
Young start-up given $115k kick-start
16 MAR 2017
Train like a Power Ranger with Roadshow Films’ new AR experience
27 MAR 2017
BWM Dentsu wins Silver Outdoor Lotus at Adfest 2017
24 APR 2017
Vizeum, Posterscope and Apparition deliver hand painted mural series for Jameson Irish Whiskey
21 NOV 2017
dentsu X launches in Australia
12 FEB 2018
Posterscope help the TAC increase relevance for mobile drug testing using Liveposter platform
22 FEB 2018
Isobar launches ground-breaking virtual reality documentary Carriberrie
23 MAR 2018
Posterscope launches dynamic out-of-home digital campaign for Formula 1 2018 Rolex Australian Grand Prix
04 APR 2018
Isobar's Cat VR powers game changing content for Australian Zoos