30 MAY 2017
ASB stays ‘One step ahead’ by appointing WiTH Collective New Zealand
WiTH Collective Linked by Isobar is pleased to announce its expansion into New Zealand following the recent win of ASB Bank – a longstanding client of Dentsu Aegis Network NZ.
Effective from 1 June 2017, the partnership encompasses all Direct, Digital, and Data marketing services.
Justin Hind, Chief Executive Officer and Co-Founder of WiTH Collective Linked by Isobar, explains the agency’s model of providing business strategy and creative, through to customer experience and optimisation will complement the existing services provided by Dentsu Aegis Network.
“We believe strongly in the combination of logic and magic; that is, insight gained from data mixed with persuasive creativity. We know this will be an effective model for ASB as it continues to grow in dominance in the New Zealand market.
“Expanding into New Zealand has been a goal of ours for some time and I’m very excited to do so with a foundation client the size and strength of ASB. This move underpins the importance of being part of Dentsu Aegis Network and further reinforces the power of our operating model across the region.”
“This is an important new partnership for ASB as we continue to evolve our marketing model”, says Shane Evans, ASB’s General Manager of Marketing. “Our goal is to create and deliver personalised experiences for our customers, supported by data-driven insights and marketing optimisation. With all this in mind, we’ve been impressed with WiTH Collective’s strengths in data-led creativity and are looking forward to working with them locally.”
The agency will launch with an initial team of six as it expands its footprint in the market and collaborates more closely with Dentsu Aegis Network’s New Zealand-based brands and other global counterparts.
The expansion follows the announcement of WiTH Collective’s linking to Isobar earlier this month to form part of the Isobar Australia Group, comprising Isobar, Soap Creative and WiTH Collective.
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