04 OCT 2017
Columbus’ data-driven marketing approach pays off with several new client wins
Columbus is gaining momentum as the trusted advisor in the digital marketing sphere, adding a wealth of new clients to their portfolio.
With the likes of HIA Insurance Services, The Coffee Club and AON Australia enlisting Columbus’ services, the agency is continuing its impressive growth trajectory.
The raft of new business wins follows an evolved positioning of the agency in early 2017. Building on their reputation as Performance and Experience experts, Columbus scaled their data, content and social capabilities to deliver what clients wanted – seamless, effective data-driven marketing.
As brands push to create a one-to-one experience for their consumers, Columbus has aligned their structure and services to deliver personalisation at scale for their clients.
Celine Dickson of HIA Insurances Services, said “We engaged Columbus because of their deep understanding of our key audiences and developed an integrated approach through Performance, Experience and Data services”. This client-centric approach has seen new Australian clients appoint Columbus to manage their digital marketing activities including Paid Search, Content, SEO and Programmatic.
CEO of Columbus, Rebecca Tos, says “To continually remain relevant in this environment is crucial to our clients. We’ve listened, adapted and placed the customer experience at the core of Columbus, while maintaining our heritage in performance and experience. We’re excited to deliver our promise to these fantastic brands”.
The agency has also grown their Perth and Brisbane presence, increasing traction in the maturing markets, starting new projects with Racing Queensland, CUA and NTI.
You may also like
20 JUL 2017
iProspect Australia wins Best Content Strategy at international Content Marketing Awards
3 FEB 2017
Dentsu Aegis Network expands Columbus Agency to Perth, appoints Stuart Davies as Group Business Director
23 MAR 2017
Columbus appointed to drive data-influenced eCommerce results for RCG Corporation
28 SEP 2017
New research reveals single females are overlooked and misunderstood by advertisers
21 AUG 2016
Bec Tos wins Woman of the Year
30 NOV 2016
Dentsu Aegis Network Perth wins Cash Converters account
17 JAN 2017
Haystac set to roll with Sushi Sushi
14 FEB 2017
Haystac takes off in 2017 with Skyscanner win
14 MAR 2017
WiTH Collective promotes for growth
19 APR 2017
Jeremy goes online with new digital strategy for Meridian via BC&F Dentsu
1 MAY 2017
Dentsu Aegis Network Acquires Leading Data Driven Agency and Adobe Specialist, Accordant
02 JUN 2017
The Past, Present and the Future: Managing the Complexity of Change
09 JUN 2017
Mamamia & Amnet partnership provides exclusive access to Australia’s most powerful consumer: Women
15 JUN 2017
Dentsu Aegis Network sets the pace on data protection, appointing Mark Keddie as its first Global Data Protection Officer
16 JUN 2017
Australian ad spend to hit A$15.4 billion in 2017 with digital driving growth
11 JUL 2017
Ministry of Sports Marketing Conference
26 JUL 2017
Columbus appoints Marianne McNally as General Manager of VIC & WA, bringing female representation on executive team to 60%.
19 SEP 2017
Welcome to the Dentsu Aegis Network ANZ Leadership Podcast Series
23 NOV 2017
Dentsu Aegis Network agencies collaborate as Targa Florio comes to Victoria
04 DEC 2017
Haystac Sydney announces new business wins
07 DEC 2017
MKTG introduces Isaac