AUSTRALIA & NEW ZEALAND

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Media release

3 NOV 2017

Accordant becomes first globally recognised Adobe Target Certified agency

Australia’s leading data driven customer experience agency, Accordant, has become the first globally recognised Adobe partner to achieve certification for their category-leading personalisation and optimisation solution, Adobe Target.  

Adobe Target is the industry standard in digital personalisation and optimisation platform as recognised by Gartner and Forrester research reports.

This accreditation recognises Accordant’s best in class capability and expertise – establishing the agency as a world-leading accredited Adobe provider, differentiating their offering in the market, and underpins their reputation as the principal provider of digital personalisation and data driven customer experience optimisation services.

Stephen Knowles, Accordant CEO, said: “Already a global strategic partner, this accreditation not only reinforces our position as Adobe’s preferred partner within the APAC region, but it further demonstrates our reputation for providing first-to-market excellence. 

“I’m incredibly proud of everyone involved. We couldn’t have achieved the endorsement without the continued and consistently outstanding efforts of our team. It’s a true testament to the quality of outcomes we deliver that enable brands to differentiate by anticipating their customers’ needs and wants.”

Co-founded in 2014 by Stephen Knowles and Scott King, Accordant combines analytics, data management and conversion optimisation across paid and owned media. Through leveraging data and technology, Accordant helps brands achieve more with their digital marketing. 

Accordant, Adobe, Target Certification, Stephen Knowles