AUSTRALIA & NEW ZEALAND

dentsu aegis network dentsu aegis network

Media release

23 MAR 2018

Posterscope launches dynamic out-of-home digital campaign for Formula 1 2018 Rolex Australian Grand Prix

Out-of-Home specialist agency Posterscope has deployed Liveposter to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne, launching a campaign featuring a dynamic countdown and final results to be displayed across multiple out-of-home sites. 

The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the Formula 1 2018 Rolex Australian Grand Prix, then showcasing the winner of the race within minutes of the result. 

Across a selection of out-of-home environments and media owners, the campaign is designed to grow the appeal of the event beyond traditional motorsport. 

Liveposter was the perfect vehicle to deliver this campaign, as it is the only platform of its kind in Australia with the capability to show changing components across a number of different media owners and environments. 

Posterscope’s Business Manager, James Blay said, “We are excited to deliver another dynamic campaign with Liveposter; it’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.” 

The Australian Grand Prix Corporation’s Division Manager – Marketing, Arthur Gillion said, “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans. This innovative real-time digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life. 

Posterscope, OOH, Digital, Campaign, Liveposter

You may also like

Media release

25 NOV 2016

Asia Pacific’s Digital Disruption

Media release

21 DEC 2016

52 reasons we’re excited in 2017.

Thought leadership

10 JAN 2017

Soap Creative's 2017 Future Predictions

Media release

14 MAR 2017

WiTH Collective promotes for growth

Media release

09 OCT 2017

iProspect New Zealand Welcomes Two