16 APR 2018
BWM Dentsu & Haystac launch groundbreaking voice cloning program 'Project Revoice' for people with Motor Neuron Disease (ALS)
BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia.
The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice.
To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using footage from his many Ice Bucket interviews, the team were able to re-build his voice.
In the past, people with ALS could use pre-recorded messages to communicate, but the BWM Dentsu Group worked with Canadian software partner Lyrebird to create a complete voice clone. This allows Pat to speak freely and naturally in his own voice, rather than a ‘machine’ voice, when linked to his eye reader assistive technology. The man who gave ALS a voice now has his own voice back.
“This new breakthrough will change the future of personal communication for people who are diagnosed with ALS from here-on,” says Brian Frederick, Executive Vice President of Communications, ALS Association.
As a collaboration between BWM Dentsu, Haystac, Lyrebird, Finch, Rumble Studios, Space 66 and the ALS Association, it took a year to bring this revolutionary speech synthesis project to life.
Project Revoice is now working to encourage MND and ALS communities around the world to record their voices so they can be digitally recreated in the future using this innovative new voice cloning technology.
Pat Quinn, co-founder, ALS Ice Bucket Challenge said, “ALS takes and takes and takes. This time I will take something back! For those living with ALS to know that they can still speak freely – in their own voice – even after ALS takes it away, will transform the way people live with this disease.”
Asheen Naidu, ECD at BWM Dentsu said, “Being able to give Pat his voice back and seeing what that means to him and his family, has been incredibly rewarding. Knowing that this tech is literally going to transform the lives of thousands more, is something we’re all very proud of.”
Project Revoice can be viewed here. For more information on the project and to sign up for updates on Project Revoice – visit www.projectrevoice.org. To hear how your re-voiced voice might sound, you can check a lower-quality demo version at www.lyrebird.ai.
You may also like
16 MAR 2017
HOYTS relaunches Rewards Program via BWM Dentsu
24 MAR 2017
Natural Gas proves ‘Instantly Better’ in warming campaign via BWM Dentsu
27 MAR 2017
BWM Dentsu wins Silver Outdoor Lotus at Adfest 2017
23 NOV 2017
Dentsu Aegis Network agencies collaborate as Targa Florio comes to Victoria
16 DEC 2016
BWM Dentsu Melbourne appoints Romanca Jasinski as new Head of Integrated Production
21 DEC 2016
52 reasons we’re excited in 2017.
10 JAN 2017
Soap Creative's 2017 Future Predictions
10 FEB 2017
Celebrating premmie babies with new campaign
16 FEB 2017
Gerard Doyle a guest speaker at Brisbane’s Myriad Festival 2017
7 MAR 2017
BWM Dentsu recognised in Campaign Brief's Hot + Cold List
02 JUN 2017
The Past, Present and the Future: Managing the Complexity of Change
07 JUN 2017
Pfizer launches ‘Quit Nagging’ campaign via WiTH Collective
15 JUN 2017
Dentsu Aegis Network sets the pace on data protection, appointing Mark Keddie as its first Global Data Protection Officer
24 JUL 2017
Dentsu Mitchell and Patties Foods serving up bold campaigns for more than 10 years
26 JUL 2017
Columbus appoints Marianne McNally as General Manager of VIC & WA, bringing female representation on executive team to 60%.
15 AUG 2017
BWM Dentsu positions for growth with new leadership team
05 SEP 2017
The Story Lab launches content series for Brown Brothers
19 SEP 2017
Welcome to the Dentsu Aegis Network ANZ Leadership Podcast Series
03 OCT 2017
Haystac Brisbane bolsters growing business with three senior appointments
06 OCT 2017
MKTG launches Awkward Campaign for McGuigan Wine
23 OCT 2017
Qantas offers Americans a free passport to see Australia
09 NOV 2017
The Story Lab launches ‘Make with Mishka’
06 DEC 2017
WiTH Collective - Linked by Isobar, Launches ‘Unite for the Reef’ Campaign renames colours of the Great Barrier Reef after the citizens protecting it
07 DEC 2017
MKTG and Perceptual Engineering unite to humanize 2018
18 JAN 2018
The Story Lab and Carat unlock instant rewards for beachgoers with Mastercard
07 FEB 2018
Isobar, OMD and Roadshow launch interactive Tomb Raider campaign
12 FEB 2018
Posterscope help the TAC increase relevance for mobile drug testing using Liveposter platform
22 FEB 2018
Isobar launches ground-breaking virtual reality documentary Carriberrie
23 MAR 2018
Posterscope launches dynamic out-of-home digital campaign for Formula 1 2018 Rolex Australian Grand Prix