AUSTRALIA & NEW ZEALAND

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Media release

24 APR 2018

Haystac Sydney goes from strength to strength with new wins and appointments

Haystac Sydney has rounded out the first quarter of 2018 with a raft of new business wins, and additions to its team.

Following a series of competitive pitches, the agency has added four new retainers – Greenstone, Bedgear, Graham & Brown and JAX Tyres – to its client portfolio.

Greenstone specialises in the design, marketing, distribution and administration of personal insurance products. Haystac will be developing Greenstone’s masterbrand strategy and creating research-driven campaigns for the company’s key brands including REAL Insurance, Australian Seniors Insurance Agency and Choosi.

Premium performance bedding company, Bedgear, has engaged Haystac to manage its launch into the Australian market with the delivery of a media relations, influencer led and content campaign. 

Similarly, heritage British-made and design-led wall decoration group, Graham & Brown, will be working with Haystac on a media, influencer and event programme to introduce the brand to Australia. 

JAX Tyres, has secured Haystac’s expertise for an ongoing content creation and media relations programme that reinforces JAX Tyres’ position as Australia’s most respected and professionally managed tyre and mechanical servicing brand.

Reflecting the agency’s continued growth, Haystac has made three hires to bolster its Sydney team. Anna Denby, joins Haystac from Red Agency as a Group Account Director. Anna is heading up the agency’s Fintech division, with key clients including Oracle, Equifax and eftpos.

Meanwhile, building out Haystac’s Consumer division are April Davies who joins from Publicis as an Account Director, and Jack Davy who brings international experience – most recently at The Romans agency in London.

Speaking of the wins, Sarah Littlefair, General Manager, Haystac Sydney said, “It’s really exciting to see Haystac Sydney continue to go from strength-to-strength with massive growth across both the consumer and fintech sides of the business. We’re also seeing continued growth through existing clients, as we develop brand strategies, influencer campaigns and content creation.

“Winning a string of competitive pitches speaks volumes for the drive and creativity of the team here and we are continuing to invest in the very best talent to keep pushing forward this year. Our recent work with sister-agency BWM Dentsu Group on Project Revoice is a great example of the direction the agency is taking – really driving creative collaboration across Dentsu Aegis Network.” 

Haystac, Sydney, New Business, Wins, Appointments

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