We created an intense 2 player game using Instagram’s left and right Story functionality to bring friends together over an icy cold Slurpee.
We hacked Stories to create an experience that represented the playful, energetic brand and kept people tapping back.
Tap of War is the first gamified and competitive Story—a high-intensity game of skill using the left and right functionality. The objective? Tap to pull the Slurpee onto your side for sweet victory. And the prize? Well, that’s up to you.
Tap of War was recognised by Facebook as a Best Practice and Innovation case study.