AdNews AOTY, Australia Winner Digital Campaign of the Year
AFR Most innovative Companies, Australia Winner Best Marketing Innovation
AMES, Global Gold Innovative use of Data Technology, Silver Digital Strategy: Digital Innovation & Bronze Digital strategy: Other use of digital solutions
Dentsu Aegis Network Global Innovation Awards, Silver Most Innovative Idea
With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis.
We saw an opportunity to make their lives easier by helping them decide which T-shirt best reflected their unique personality. Our approach was to showcase UNIQLO’s huge T-shirt range while creating a fun, personalised experience for the customer.
We designed an in-store activation using neuroscience technology to create UMOOD, helping shoppers decide what to buy based on their neurological response.
In collaboration with Melbourne University, UNIQLO customers were fitted with a neuro-headset and shown a series of video stimuli. Their neurological responses to the stimuli were then analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect T-shirt for them.
The outcome was a fun, interactive experience for customers that left everyone talking, earning UNIQLO and UMOOD 20 million+ media impressions.
To learn more, visit the Isobar website.