AUSTRALIA & NEW ZEALAND

dentsu aegis network dentsu aegis network

Helping Australians find their connection to our national military history

WiTH Collective

The Australian War Memorial honours the members of Australia’s armed forces and supporting organisations who have died, or participated in, wars involving our country. The Memorial combines a shrine, a world-class museum, and an extensive archive. Opened in 1941, it is regarded as one of the most significant memorials of its type in the world, and also one of the top tourist sites in Australia.

With the mission of assisting Australians in remembering, interpreting and understanding the Australian experience of war and its enduring impact on Australian society, the Memorial engaged WiTH Collective to find a solution to a number of website issues, including confusing site navigation, heavy use of internal language in content categorisation and labelling which confused user searches, and fragmented search functionalities.

Strategy and Execution 

The Memorial website consists of 7,000 unique pages and holds more than 2 million historic items, including the world’s largest collection of World War One records, all available to the public. But the site was outdated. The WiTH Collective team were faced with the enormous task of completely overhauling and rebuilding the website.

The strategy: to create a digital experience that not only invited the public to discover the rich history of the Australian armed forces, but generate further interest by encouraging return visits to the website and sharing of information.

The team began by improving the user experience, injecting emotion for the user, and creating a more capable, user-friendly search platform to help the user surface one (or more) of the 2 million historic records contained within the 7000 website pages the website provides access to.

The approach was validated by user testing from start to finish, including IA user testing during the UX phase, and website user testing during development.

The outcome is a responsive website providing a fluid user experience catering to all visitors.