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Media release

15 DEC 2016

RMIT Activator partners with Isobar to accelerate Aussie start-ups

RMIT Activator, designed to accelerate the number of student, research and innovation led start-ups coming out of RMIT, has announced that Isobar will be its official digital partner. 

RMIT Activator is centered around transformational experiences that are individually tailored and curated to foster the entrepreneurs of tomorrow, today with the support of industry leaders and professionals.

As part of the partnership, Isobar will deliver knowledge, expertise and advice to participants to enable them to develop their business idea.

In addition to Isobar, the RMIT Activator participants will also have access to the wider Dentsu Aegis Network including 19 different brands and 1600 people who will be able to support, develop and discuss any startup challenges. 

Kara Bombell, Mobile & Production Director, said: “This is a great opportunity for Isobar to get involved and facilitate an environment that will help build the future businesses of tomorrow by supporting the participants’ entrepreneurial journey.” 

In the initial stages, Isobar will be hosting workshops focused on digital literacy and creative thinking followed by ideation, lean business canvas development, and real market valuation.

“As part of the execution stage, we will help educate and challenge the participants in the program to ensure that their business solution can thrive in the real world,” added Bombell.

Since launching to students on 23 September, the program has already received over 550 registrations.

Renzo Scacco, RMIT Activator Director, said: “Isobar will bring a range of cutting edge thinking and real world applications in the digital and brand space and by sharing that knowledge with our RMIT Activator start-up teams they will gain skills which will be integral to their future success. That's why we're excited to be partnering with them.” 

RMIT Activator will be establishing hubs in Victoria (Burnswick and Bundoora), Vietnam and Singapore over the next 12 months with a focus on fashion, engineering, food tech, life sciences and fintech. 



For further media information please contact:

Natasha Leporis | Isobar AUS

P +61 3 9693 8363 | M +61 421 397 337



About Isobar

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 4,000 digital pioneers in over 70 locations, across more than 44 markets worldwide.  Isobar has won over 350 awards including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Huawei, Google, Enterprise, Kellogg's, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

Isobar, RMIT, Partnerships, Innovation, Start-ups, Education

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