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Thought leadership

9 MAR 2017

Follow Brainbox People's Choice Winners at SXSW

It’s been just over a month since the winners of Brainbox 2016  Dentsu Aegis Network's idea incubator program  were announced at the extravaganza that was the Brainbox Pitch Night. 

The time has now come for your People’s Choice winners, Mia Fukuyama and Phillip Robbie of WiTH Collective – otherwise known as team 'Iron Lady', to receive their prize; hopping on a plane to Austin, Texas to experience South by Southwest (SXSW) 2017.

SXSW is an annual festival celebrating the convergence of interactive media, film, and music industries, with speakers, live performances and exhibitions designed to foster both creative and professional growth.

Over the course of 10 days, Mia and Phillip will be sharing their journey with the world via images and updates from what is sure to be an incredible experience.

Follow their journey from 10 March 2017 on the WiTH Collective Medium account and Twitter.

Q&A with Phil and Mia:

What did you think when you saw that 2x tickets for SXSW was up for grabs as a Brainbox People’s Choice Award? Did you ever think you could win it?

There were so many amazing ideas in the finalist category that we honestly didn’t think we had a chance at all! Our idea was one that we genuinely wanted to create – and something that we wanted to share. If SXSW was up for grabs – that was the icing on the cake. You’ve got to be in it to win it, right?

SXSW is one of the world’s most loved conferences - what are you expecting when you go to SXSW?

To learn about the future, from the people who are shaping it. Hopefully we’ll be seeing some amazing tech and art – and listening to some of the most influential people on the planet.

What three words do you predict you’ll hear a lot of at SXSW?

VR, UX and AI – do acronyms count?

Who or what talk are you most looking forward to going to and why?

There are so, so, sooo many amazing speakers that we’ve been squealing over already, but what we’re really looking forward to now are the surprise and delights. The speakers who you walk away in awe of – and completely inspired by (leading to immediate follows across-channels).

What are you hoping to walk away with at the end of SXSW?

With new insights, new connections and a bonus 20kg (courtesy of some delicious Austin BBQ).

Brainbox, Iron Lady, Innovation Council, WiTH Collective, South by Southwest, SXSW, Austin, Texas, Mia Fukuyama, Phillip Robbie

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