23 MAR 2017
Columbus appointed to drive data-influenced eCommerce results for RCG Corporation
Columbus has won the performance media and experience services account for RCG Corporation (RCG) in Australia and New Zealand after a competitive pitch.
RCG is the regional leader in the retail and distribution sector of performance and lifestyle footwear.
The account win encompasses RCG’s Paid Search, Affiliate Marketing, Prospecting and Remarketing and will also support the company’s eCommerce and Digital Marketing teams on Experience projects, primarily SEO.
CEO of Columbus Rebecca Tos said “RCG Corporation is focused on customer strategy, the core currency of our industry and we’re thrilled to partner with them to deliver their ambitious business goals. The win is testament to Columbus’ evolved offering of delivering end-to-end brand experiences through a world class data narrative, and truly understanding the segment of one. RCG will benefit from our expanded value-offering which now covers content, paid social and data”.
The scope of work will cover RCG’s core brands; The Athletes Foot, Platypus, Saucony, CAT, Sperry Top-Sider, Skechers, Merrell, Vans, Timberland and Dr Martens in Australia and New Zealand.
Columbus will deliver and implement tailored data-driven marketing strategies for each brand to elevate their respective positions in the ecommerce market.
Columbus’s General Manager of NSW & QLD Mitch McBeath said, “This is an outstanding win for the Columbus brand. RCG hold such prestige within the performance and active lifestyle sector and we’re thrilled to partner with them to deliver their business goals”.
General Manager of Ecommerce at RCG Corporation Kasie Heathcote said, “The Columbus team have shown themselves to be leaders in the field of performance marketing and we are extremely excited to commence working with them this month. Their commitment to the process to date has been impressive and we look forward to seeing the impact of their strategy on our business in the coming months”.
You may also like
3 FEB 2017
Dentsu Aegis Network expands Columbus Agency to Perth, appoints Stuart Davies as Group Business Director
14 FEB 2017
Haystac takes off in 2017 with Skyscanner win
20 JUL 2017
iProspect Australia wins Best Content Strategy at international Content Marketing Awards
04 OCT 2017
Columbus’ data-driven marketing approach pays off with several new client wins
21 AUG 2016
Bec Tos wins Woman of the Year
23 FEB 2017
The Story Lab appoints Carat’s Adriana Colaneri as MD
15 DEC 2016
WiTH Collective expands offering with content production capability
14 MAR 2017
WiTH Collective promotes for growth
1 MAY 2017
Dentsu Aegis Network Acquires Leading Data Driven Agency and Adobe Specialist, Accordant
31 MAY 2017
Dentsu Mitchell wins UNIQLO Australia media account
02 JUN 2017
The Past, Present and the Future: Managing the Complexity of Change
06 JUN 2017
The Story Lab expands with Head of Program Formats and Development
09 JUN 2017
Mamamia & Amnet partnership provides exclusive access to Australia’s most powerful consumer: Women
15 JUN 2017
Dentsu Aegis Network sets the pace on data protection, appointing Mark Keddie as its first Global Data Protection Officer
16 JUN 2017
Australian ad spend to hit A$15.4 billion in 2017 with digital driving growth
26 JUL 2017
Columbus appoints Marianne McNally as General Manager of VIC & WA, bringing female representation on executive team to 60%.
05 SEP 2017
The Story Lab launches content series for Brown Brothers
19 SEP 2017
Welcome to the Dentsu Aegis Network ANZ Leadership Podcast Series
28 SEP 2017
New research reveals single females are overlooked and misunderstood by advertisers
09 NOV 2017
The Story Lab launches ‘Make with Mishka’
04 DEC 2017
Haystac Sydney announces new business wins
07 DEC 2017
Vodka Cruiser launches second VCTV series with The Story Lab
22 JAN 2018
Columbus wins Agency of the Year in Google’s inaugural Performance Honours Awards
09 FEB 2018
iProspect builds data capability with key senior appointment
26 FEB 2018
Vizeum appointed Macquarie University’s marketing communications agency
19 MAR 2018
Global performance marketing agency Merkle launches in Australia