26 JUL 2017
Columbus appoints Marianne McNally as General Manager of VIC & WA, bringing female representation on executive team to 60%.
Columbus has bolstered the strategic capability of its executive leadership team with the appointment of Marianne McNally to General Manager VIC & WA.
McNally has been with Columbus since 2013, most recently as Group Business Director across key accounts including BMW, The Good Guys and Victorian Government. As General Manager VIC & WA, McNally is charged with strategic market growth delivering innovative client strategies and a people program to attract and retain top talent.
CEO of Columbus Australia, Rebecca Tos, said, “Marianne’s work and leadership has contributed to Columbus’ growth and innovation in Victoria over the past four years and this is evident from our two shortlists at this year’s Cannes for the Fire Ready Victoria, Alert Campaign working alongside Dentsu Mitchell & BMW Dentsu”.
“Marianne was the standout candidate based on her superb knowledge of customer-driven marketing strategies and her acute understanding of our clients’ businesses to drive real value”.
McNally said, ‘It has been fantastic to be part of Columbus’ evolution over the past few years, and see the agency transform into the pioneering agency that it is today. I’m thrilled at the opportunity to lead such a talented team as we continue to grow in size and skillset’.
McNally’s appointment drives a positive diversity message for the agency and the industry with the Columbus executive team now sitting at 60% female representation. When Tos was appointed to lead Columbus in 2012, this representation was 20%.
Historically, performance agencies have a male skewed talent base, with a mere 21% of senior management roles filled by women (The Communications Council, Salary Survey). On her appointment to lead Columbus, Tos vowed to focus on strategic diversity and inclusion programs focused on thought, age, gender and background to attract more diverse leaders of the future.
Since that time, Tos has grown the percentage of women in Columbus from 38% (2013) to 47% (2017) through these active diversity and inclusion initiatives.
“I’m proud of the diverse team our talent and recruitment strategy has cultivated. Columbians hail from over 24 countries and 52% are fluent in a language other than English”.
You may also like
3 FEB 2017
Dentsu Aegis Network expands Columbus Agency to Perth, appoints Stuart Davies as Group Business Director
16 NOV 2016
Vizeum strengthens leadership team with senior appointments
12 OCT 2016
Dentsu Aegis Network appoints Andrew Hewett to lead Corporate Affairs
21 AUG 2016
Bec Tos wins Woman of the Year
8 FEB 2017
Amnet appoints Richard Wheeler as GM NSW & QLD
23 MAR 2017
Columbus appointed to drive data-influenced eCommerce results for RCG Corporation
28 APR 2017
Carat's Andrew Hardeman named in B&T's 30 under 30
08 JUN 2017
Dentsu Mitchell hires Andrew Gough, bolstering senior leadership for the Victorian Government
09 JUN 2017
WiTH Collective Auckland announces ASB creative leadership team
27 JUN 2017
Dentsu Aegis Network Announces Two Key Senior Executive Appointments
20 JUL 2017
iProspect Australia wins Best Content Strategy at international Content Marketing Awards
24 JUL 2017
Dentsu Mitchell and Patties Foods serving up bold campaigns for more than 10 years
19 SEP 2017
Welcome to the Dentsu Aegis Network ANZ Leadership Podcast Series
28 SEP 2017
New research reveals single females are overlooked and misunderstood by advertisers
04 OCT 2017
Columbus’ data-driven marketing approach pays off with several new client wins
09 OCT 2017
iProspect New Zealand Welcomes Two
05 DEC 2017
dentsu X promotes Michelle Nagle to Head of Government Strategy
08 DEC 2017
Vizeum continues growth with Partridge Jewellers win & Business Director appointment
22 JAN 2018
Columbus wins Agency of the Year in Google’s inaugural Performance Honours Awards
09 FEB 2018
iProspect builds data capability with key senior appointment
12 FEB 2018
dentsu X appoints Angela Tangas as National Managing Director
19 MAR 2018
Global performance marketing agency Merkle launches in Australia
16 APR 2018
BWM Dentsu & Haystac launch groundbreaking voice cloning program 'Project Revoice' for people with Motor Neuron Disease (ALS)
17 APR 2018
Columbus, a Merkle Company shows strength in market with nine client wins and two senior appointments.
18 APR 2018
Carat New Zealand reinforces capability with two senior hires