22 JAN 2018
Columbus wins Agency of the Year in Google’s inaugural Performance Honours Awards
Columbus has been awarded Performance Agency of the Year at the inaugural Google Performance Honours Awards.
Google launched the Performance Honours Program in March 2017 to recognise the achievements of the best Performance marketing agencies across Australia and New Zealand. More than 20 companies entered the competition in its inaugural year.
The program also encompasses a Performance Gurus program, recognising exceptional individuals in the Performance space.
Columbus and program participants were measured against specific product metrics indicative of Search Excellence - metrics designed to deliver the best possible Search results for clients.
Rebecca Tos, CEO of Columbus, said: “The beauty of this Program is that it shines light on excellence in the Performance craft - an expertise that is highly complex, dynamic and not widely understood, nor celebrated when compared with our creative counterparts. The performance community is made up of some of the most passionate and brightest minds who deliver measurable outcomes every single day. Last night’s gathering of experts across 20+ agencies can all be credited to Kristy Benstead and the Google team. Taking home the top honours amongst this field of talent is an outstanding achievement for every Columbian.”
The initiative recognises the significance of Performance and Search Advertising.
Nick Love, Head of Performance Advertising at Google AU/NZ said: “Columbus has worked with Google for over 10 years and it’s great to see the business recognised as the inaugural Performance Honours Agency of the Year.”
Four Columbus team members, David Rossi, Emily Bowers, John-Paul MacCormick and Maud Durieu, won a place on the Google Performance Study Tour and will be heading to Mountain View in February with 11 other Performance professionals from the Australian industry.
Throughout the program, Columbus was also awarded a Creative Excellence and Audience award, recognising their expertise in these two pillars of search.
You may also like
21 AUG 2016
Bec Tos wins Woman of the Year
3 FEB 2017
Dentsu Aegis Network expands Columbus Agency to Perth, appoints Stuart Davies as Group Business Director
20 JUL 2017
iProspect Australia wins Best Content Strategy at international Content Marketing Awards
19 MAR 2018
Global performance marketing agency Merkle launches in Australia
05 SEP 2016
Dentsu Aegis recognised at New Zealand Marketing Awards
22 AUG 2016
Isobar Australia ranked in AFR’s Top 50 Most Innovative Companies List
05 MAY 2016
Success for DAN NZ at CAANZ Beacon Awards
21 APR 2016
BC&F Dentsu wins three APAC Effie Awards
07 DEC 2016
WiTH Collective pinches Spikes Young Creative Team of the Year from R/GA
10 MAR 2017
Isobar crowned Adnews' Digital Agency of the Year
23 MAR 2017
Columbus appointed to drive data-influenced eCommerce results for RCG Corporation
28 APR 2017
Carat's Andrew Hardeman named in B&T's 30 under 30
5 MAY 2017
Cox Inall Ridgeway wins prestigious Supply Nation Award
26 JUL 2017
Columbus appoints Marianne McNally as General Manager of VIC & WA, bringing female representation on executive team to 60%.
16 AUG 2017
Campaign Asia Women to Watch 2017
04 OCT 2017
Columbus’ data-driven marketing approach pays off with several new client wins
09 OCT 2017
iProspect New Zealand Welcomes Two
09 FEB 2018
iProspect builds data capability with key senior appointment
17 APR 2018
Columbus, a Merkle Company shows strength in market with nine client wins and two senior appointments.
14 MAY 2018
Columbus, a Merkle Company promotes Mitchell McBeath to National Managing Director