30 JAN 2018
The End of Pro-bono? Creating the world of tomorrow with Isobar Good
Today, Isobar launches Isobar Good - a division of their business dedicated to societal impact work, partnering with organisations to transform their products, services and strategies for a better future.
Using the UN’s Sustainable Development Goals as the key litmus test for determining the scope and context of any given project, Isobar also uses the SDG as a framework for measuring the results of the work they deliver through Isobar Good.
Importantly, Isobar is committed to this as an organisation and commitment means offering their most adept talent, delivering projects on time and on budget and holding those projects accountable to the same standards in terms of results that they would any other.
In practical terms, this means not conducting this work on pro-bono terms, which in turn unlocks the opportunity to consistently offer the best people for any given job, not just those who are available or not otherwise committed to a charged task. In line with the overall ethos of Isobar Good, it makes the work sustainable for Isobar as an organisation. For clients, it translates to commitment across the board, not just with those most personally passionate about the subject matter.
Whilst today marks the official launch of Isobar Good, this doesn’t represent a standing start for Isobar. Amongst many projects, they have already worked with Monash Health to understand and overcome the challenges chronically ill teenagers face transitioning from paediatric care to adult care and together with the Australian Red Cross Blood Service they worked to help unlock the generosity of Australians in donating one of their most valuable yet least costly assets.
Don Campbell, Service Director, Monash Community, Professor of Medicine, Monash Health said, “This has been the first time we've been able to collaborate between doctors, nurses, patients and carers to truly understand and create a solution from a holistic point of view. The skill set of the Isobar good team has helped us bring this to life in a way that has been really effective for our organisation and getting various stakeholders on board. Isobar Good helped us to better understand where to invest and focus our limited time and resources for the biggest impact in our efforts to improve the experience for chronically ill teenagers.”
Samantha Bartlett, Marketing Director, Australian Red Cross Blood Service said, “Design thinking is a great way to collaborate and include different opinions across the organisation. It has helped us really understand what problems we were trying to solve and what the right solution was, not only for our donors but also for our team.”
Erik Hallander, Managing Director, Isobar Australia said, “We couldn’t be more excited for the potential our Isobar Good division represents. Whilst we’ll never lose sight of today, the opportunity to be part of creating a tomorrow of which we can all be proud is the stuff not just meaningful careers but lives, are made of.”
For more information on Isobar Good, visit www.isobargood.com.
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