30 JAN 2018
The End of Pro-bono? Creating the world of tomorrow with Isobar Good
Today, Isobar launches Isobar Good - a division of their business dedicated to societal impact work, partnering with organisations to transform their products, services and strategies for a better future.
Using the UN’s Sustainable Development Goals as the key litmus test for determining the scope and context of any given project, Isobar also uses the SDG as a framework for measuring the results of the work they deliver through Isobar Good.
Importantly, Isobar is committed to this as an organisation and commitment means offering their most adept talent, delivering projects on time and on budget and holding those projects accountable to the same standards in terms of results that they would any other.
In practical terms, this means not conducting this work on pro-bono terms, which in turn unlocks the opportunity to consistently offer the best people for any given job, not just those who are available or not otherwise committed to a charged task. In line with the overall ethos of Isobar Good, it makes the work sustainable for Isobar as an organisation. For clients, it translates to commitment across the board, not just with those most personally passionate about the subject matter.
Whilst today marks the official launch of Isobar Good, this doesn’t represent a standing start for Isobar. Amongst many projects, they have already worked with Monash Health to understand and overcome the challenges chronically ill teenagers face transitioning from paediatric care to adult care and together with the Australian Red Cross Blood Service they worked to help unlock the generosity of Australians in donating one of their most valuable yet least costly assets.
Don Campbell, Service Director, Monash Community, Professor of Medicine, Monash Health said, “This has been the first time we've been able to collaborate between doctors, nurses, patients and carers to truly understand and create a solution from a holistic point of view. The skill set of the Isobar good team has helped us bring this to life in a way that has been really effective for our organisation and getting various stakeholders on board. Isobar Good helped us to better understand where to invest and focus our limited time and resources for the biggest impact in our efforts to improve the experience for chronically ill teenagers.”
Samantha Bartlett, Marketing Director, Australian Red Cross Blood Service said, “Design thinking is a great way to collaborate and include different opinions across the organisation. It has helped us really understand what problems we were trying to solve and what the right solution was, not only for our donors but also for our team.”
Erik Hallander, Managing Director, Isobar Australia said, “We couldn’t be more excited for the potential our Isobar Good division represents. Whilst we’ll never lose sight of today, the opportunity to be part of creating a tomorrow of which we can all be proud is the stuff not just meaningful careers but lives, are made of.”
For more information on Isobar Good, visit www.isobargood.com.
You may also like
23 NOV 2016
‘Brainbox’ innovation program fosters employee entrepreneurship with once-in-a-lifetime opportunity
22 AUG 2016
Isobar Australia ranked in AFR’s Top 50 Most Innovative Companies List
18 APR 2016
Moose Toys appoints Isobar to Supercharge Social
15 APR 2016
Isobar promotes Tom Tearle to General Manager
01 APR 2016
Yellow Pages and Isobar launch new campaign to help homeowners get their home improvement list from to-do to done
04 MAR 2016
Isobar promotes Joan O’Reilly to Perth General Manager
02 MAR 2016
SMG’s Thumb Drift reaches 2million downloads in a week
17 FEB 2016
Isobar Promotes Rod Farmer to Strategic Design Director, Asia Pacific
15 DEC 2016
RMIT Activator partners with Isobar to accelerate Aussie start-ups
16 MAR 2017
Train like a Power Ranger with Roadshow Films’ new AR experience
19 MAY 2017
Dentsu Aegis Network donates 29,000 hours to charity on One Day for Change
5 JUL 2017
Isobar hires Fjord’s Chirryl-Lee Ryan as Head of Experience Design
11 OCT 2017
Transformation from all sides: Isobar promotes Erik Hallander to Managing Director
07 FEB 2018
Isobar, OMD and Roadshow launch interactive Tomb Raider campaign
22 FEB 2018
Isobar launches ground-breaking virtual reality documentary Carriberrie
04 APR 2018
Isobar's Cat VR powers game changing content for Australian Zoos
05 MAY 2018
Soap joins Isobar, bringing together two of Australia’s leading Digital Transformation Agencies
10 JUL 2018
Isobar promotes Sharon Behen to Executive Director – Strategy